The University Long Tail

Engage your prospective students, create community, and generate content with social media

This engaging presentation is focused on lessons and applications based on The Long Tail, the book by Chris Anderson, editor-in-chief of Wired Magazine. Anderson writes that the future of business is about offering less of more—meaning more variety of offerings, but with fewer customers for each offering. This session will look at the long tail in terms of your school and how social media can be used to engage your prospective students, create community, and generate content. It will offer suggestions for how to integrate social media into your current strategy and offer practical advice and tips on how to get started.

Presented by: Brad J. Ward
BlueFuego.com

Brad J. Ward has been in the Higher Education setting since graduating college in 2005. He recently spent 1.5 years at Butler University as the Electronic Communication Coordinator, where his work was focused in social media / social networking, blogging, web content and email marketing. Ward is the co-creator of www.bloghighed.org and blogs at www.squaredpeg.com, and he is @bradjward on Twitter. His latest venture is BlueFuego.com, a company specializing in social media marketing for higher ed.