Social Media Campaigns—The New Face of Marketing

"Do You Wonder?"

Texas A&M University needed a way to help prospective students experience what life as an Aggie would be like, and in turn, increase enrollment and awareness. Tapping into the social Web, Texas A&M launched a microsite that pulls existing YouTube content created by former and current students via RSS feed or direct uploads The site, along with a new Facebook page, is part of a marketing campaign called "Do You Wonder?" This presentation will provide an overview of this social media campaign as well as advice to other schools interested in using this marketing approach.

Presented by:Diane C. McDonald
Associate Director, Marketing Texas A&M University

Diane McDonald has over 14 years of corporate marketing and higher education experience with both public and private universities. For the past two years, she has served as Associate Director of Marketing at Texas A&M University– where she leads new media marketing initiatives such as Texas A&M on iTunes U and the official university Facebook page. She holds an MBA from the University of Arkansas and is pursuing her doctorate degree in education administration from Texas A&M University.